Love is the connection we share with our customers, our community and each other.


Welcome to our brand style guide. Here you can find guidelines for our aesthetics, brand voice and DNA—a set of standards that establish and strengthen our brand. Use this guide to help you as you conceptualize and create, whether it’s software, marketing material, social media content or email communications. Let's dive in!


Need it all?

Looking for fonts, templates and colors, all in one zip? Look no further.

Get the Toolkit



Include a brand mark in documents and visuals—access the complete set below.

Download Logos



Choose from over a hundred custom-designed icons, available in 8 sizes.

Download PNGs


Getting ready to present your work? Need a template? You've come to the right place.

Download Templates

Our Fonts

Our typefaces are a visual expression of our brand and voice. They help bring content to life in a way that is authentic and human. Access the entire font set using the link below.

Download Now


Our Colors

The color palette conveys the passion and optimism we have for our customers. Import swatches directly into your
design software.

Download Swatches

Voice & Tone

The language we use builds our personality. Learn the characteristics of our voice and see examples of how we
use it.

Download Guide


Featured Project

MINDBODY University

MINDBODY University is an intensive 2-day event for customers, which covers software and industry-specific business education. In February of 2016—for the first time ever—the event took place on the MINDBODY campus in San Luis Obispo.

Read More