We’re committed to being open, honest and trustworthy. We mean what we say. Our brand should reflect this, from speaking plainly without jargon to designing with real customers in mind.
Simplicity means clean and uncomplicated; that less is more. Whether it’s a concise sentence, a design with minimal elements or code with few lines, our brand should reflect a natural sense of clarity.
Warm, infectious and dynamic, this aesthetic is inspired by the vibrancy in the fitness, wellness and beauty industries. The elements of our brand should pulse with energy and radiate joy. They can be playful, when appropriate, but most of all should resonate and energize.
Our brand should draw people in. It should be open, compassionate and empathetic. This aesthetic should be reflected in friendly, encouraging copy and in authentic photography.