It Started with a Dream


Brand Story

MINDBODY emerged from the vision of a globally-connected world of wellness, where millions of business owners and practitioners help billions of people live healthier, happier lives.

From its first iteration, MINDBODY software has helped businesses simplify their operations, boost revenue and better focus on their customers. Just as importantly, we've connected millions of consumers with wellness practitioners in their communities, driving our mission to improve the wellness of the world.


Our Core Values

Our brand is based on a central mission of "Leveraging technology to improve the wellness of the world." We strive to uphold the seven guiding principles that make us who we are and shape where we’re headed.

Committed to Wellness

Committed to Wellness

Embracing the Seven Dimensions of Wellness: Physical, Emotional, Intellectual, Social, Environmental, Occupational, and Spiritual. Driven by a purpose greater than ourselves and dedicated to the wellness industry. Caring for ourselves, others, and our planet so future generations may thrive in this amazing place. Leading lives that harmonize responsibilities, relationships, recreation, and rest. Remembering to have fun and taking actions to create and sustain happiness.


Audaciously Achieving

Inspired by MINDBODY’s bold purpose. Passionate about strong, sustainable growth for our customers and our business. Driven to achieve through commitment, focus, creativity, and grit. Displaying integrity in word and action. Holding ourselves and our teams accountable for results.


Humble & Helpful

Recognizing and cherishing the humanity in all people. Caring as much for others as we do for ourselves. Hearing and respecting everyone’s ideas, so we may all contribute and learn. Openly sharing knowledge and expertise, because we can only succeed as a team.



Striving to understand the perspective of others. Sharing the journey of our customers, our consumers, and our company. Helping the people we serve achieve their dreams with power and confidence.


Consciously Evolving

Recognizing that each of us is completely free to wake up and be just a little bit better. Communicating and connecting to our compelling “why.” Taking actions to evolve MINDBODY so we remain valuable in our vigorously competitive landscape. Keeping our minds open, knowing that inspiration may come from anywhere.