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Logo

 
 
 

Identity System

In Japanese calligraphy, the enso symbolizes enlightenment, elegance and the universe. At MINDBODY, the enso supports our company culture, mirroring strength and elegance in our brand and business practices.

 
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Our Logo

The MINDBODY logo consists of two elements: the logomark and wordmark (our brand name).

Our logo should be used in every visual representation of the company, in one of three variations (lockups). Our primary logo is preferred and should be used whenever possible. Use the logo without the tagline when sizing is limited (smaller than 200 pixels wide on web or 1.5 inches in print) and for international audiences.

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Logo Variations

Logomark

The logomark can be used without the wordmark when it's used in a context that's application-specific or references the company.

Horizontal Lockup

The horizontal version of our logo should be used whenever possible and is best suited when left justified with the rest of the content.

Stacked Lockup

The stacked format should be used when the logo is centered with the rest of the content.

Primary Logo

Two Color Logo

These logo treatments should be utilized for situations when the primary, full color logo cannot physically be produced. Uses include: external signage and for printed collateral when using more than two colors is not possible.

Colors

Consistency in our logo presentation is important. The color logo treatments featured below are ideal for all types of media and are suitable for positive or reverse application. When at all possible, full color radiance treatments are preferred.

The two color logo should be utilized for situations when the primary, full color logo cannot physically be produced. Uses include: external signage, two color printed collateral, as well as certain corporate relations and legal documents.

Primary Logo
Full Color Applications

 

Two Color Applications

 
 

One Color Applications

 

Imagery and Radiance

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Tagline

Best Practices

Our tagline, “Connecting the World of Wellness,” sometimes complements our logo. When the logo is locked up with the tagline, the lockups should always stand alone, with a specific distance between the logo and the tagline, and a minimum surrounding clear space. When communicating with international audiences, the logo should not include the tagline.

Placement and Spacing

Using this logo isolation zone correctly gives the lockup the prominence and space it deserves. Keep in mind that the logo without the tagline is the preferred variation and should be used whenever possible—and when the logo is smaller than 200 pixels wide on the web, or 1.5 inches wide in print.

 

Spacing

The logo requires a minimum amount of space to position with other design elements, regardless of where it’s being applied or how it’s being used. This space (or margin) is based on one-half of the width of the enso symbol. All margins on both the vertical and horizontal logos are equal and must be maintained between the logo and the edge of a page, package or color field. Typography and other design elements should not be positioned within these margins.

 
 
 
 
 
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Minimum Sizing

The logomark is designed to be reproduced at a minimum width of .25 inch when printed and 16 pixels on web. There is no maximum reproduction size.

 
 
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Our Logo Don'ts

It’s important that the appearance of the logo remains consistent. It should only be reproduced from the artwork provided, and should not be redrawn, adjusted or altered in any way. To illustrate this point, some of the more common mistakes are shown below.

 
 
  DO NOT  turn the enso on its side

DO NOT turn the enso on its side

  DO NOT  distort the enso

DO NOT distort the enso

  DO NOT  show the MINDBODY logo without the enso

DO NOT show the MINDBODY logo without the enso

  DO NOT  angle the logo

DO NOT angle the logo

  DO NOT  reposition elements

DO NOT reposition elements

  DO NOT  modify or recreate the logo in another typeface

DO NOT modify or recreate the logo in another typeface

  DO NOT  add effects to the logo

DO NOT add effects to the logo

  DO NOT  use unapproved color applications

DO NOT use unapproved color applications

  DO NOT  use the 2 color logo against a solid color background

DO NOT use the 2 color logo against a solid color background

  DO NOT  stack "MINDBODY"

DO NOT stack "MINDBODY"

  DO NOT  stretch or warp the logo

DO NOT stretch or warp the logo

  DO NOT  use on busy backgrounds

DO NOT use on busy backgrounds