In Japanese calligraphy, the enso symbolizes enlightenment, elegance and the universe. At MINDBODY, the enso supports our company culture, mirroring strength and elegance in our brand and business practices.
The MINDBODY logo consists of two elements: the logomark and wordmark (our brand name).
Our logo should be used in every visual representation of the company, in one of three variations (lockups). Our primary logo is preferred and should be used whenever possible. Use the logo without the tagline when sizing is limited (smaller than 200 pixels wide on web or 1.5 inches in print) and for international audiences.
The logomark can be used without the wordmark when it's used in a context that's application-specific or references the company.
The horizontal version of our logo should be used whenever possible and is best suited when left justified with the rest of the content.
The stacked format should be used when the logo is centered with the rest of the content.
Two Color Logo
These logo treatments should be utilized for situations when the primary, full color logo cannot physically be produced. Uses include: external signage and for printed collateral when using more than two colors is not possible.
Consistency in our logo presentation is important. The color logo treatments featured below are ideal for all types of media and are suitable for positive or reverse application. When at all possible, full color radiance treatments are preferred.
The two color logo should be utilized for situations when the primary, full color logo cannot physically be produced. Uses include: external signage, two color printed collateral, as well as certain corporate relations and legal documents.
Full Color Applications
Two Color Applications
One Color Applications
Imagery and Radiance
Our tagline, “Connecting the World of Wellness,” sometimes complements our logo. When the logo is locked up with the tagline, the lockups should always stand alone, with a specific distance between the logo and the tagline, and a minimum surrounding clear space. When communicating with international audiences, the logo should not include the tagline.
Placement and Spacing
Using this logo isolation zone correctly gives the lockup the prominence and space it deserves. Keep in mind that the logo without the tagline is the preferred variation and should be used whenever possible—and when the logo is smaller than 200 pixels wide on the web, or 1.5 inches wide in print.
The logo requires a minimum amount of space to position with other design elements, regardless of where it’s being applied or how it’s being used. This space (or margin) is based on one-half of the width of the enso symbol. All margins on both the vertical and horizontal logos are equal and must be maintained between the logo and the edge of a page, package or color field. Typography and other design elements should not be positioned within these margins.
The logomark is designed to be reproduced at a minimum width of .25 inch when printed and 16 pixels on web. There is no maximum reproduction size.
Our Logo Don'ts
It’s important that the appearance of the logo remains consistent. It should only be reproduced from the artwork provided, and should not be redrawn, adjusted or altered in any way. To illustrate this point, some of the more common mistakes are shown below.