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Logo

 
 
 

Identity System

In Japanese calligraphy, the enso symbolizes enlightenment, elegance and the universe. At MINDBODY, the enso supports our company culture, mirroring strength and elegance in our brand and business practices.

 
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Our Logo

The MINDBODY logo consists of two elements: the logomark and wordmark (our brand name).

Our logo should be used in every visual representation of the company, in one of three variations (lockups). Our primary logo is preferred and should be used whenever possible. Use the logo without the tagline when sizing is limited (smaller than 200 pixels wide on web or 1.5 inches in print) and for international audiences.

Download Logo Suite

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Logo Variations

Logomark

The logomark can be used without the wordmark when it's used in a context that's application-specific or references the company.

Horizontal Lockup

The horizontal version of our logo should be used whenever possible and is best suited when left justified with the rest of the content.

Stacked Lockup

The stacked format should be used when the logo is centered with the rest of the content.

Colors

Consistency in our logo presentation is important. The color logo treatments featured below are ideal for all types of media and are suitable for positive or reverse application. When at all possible, full color radiance treatments are preferred.

The one color logo should be utilized for situations when the primary, full color logo cannot physically be produced. Uses include: single color signage, two color printed collateral.

Primary Logo
Full Color Applications

 
 

One Color Applications

 

Imagery and Radiance

 

Spacing

The logo requires a minimum amount of space to position with other design elements, regardless of where it’s being applied or how it’s being used. This space (or margin) is based on one-half of the width of the enso symbol. All margins on both the vertical and horizontal logos are equal and must be maintained between the logo and the edge of a page, package or color field. Typography and other design elements should not be positioned within these margins.

 
 
 
 
 
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Minimum Sizing

The logomark is designed to be reproduced at a minimum width of .25 inch when printed and 16 pixels on web. There is no maximum reproduction size.

 
 
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Our Logo Don'ts

It’s important that the appearance of the logo remains consistent. It should only be reproduced from the artwork provided, and should not be redrawn, adjusted or altered in any way. To illustrate this point, some of the more common mistakes are shown below.

 
 
  DO NOT  use retired logos

DO NOT use retired logos

  DO NOT  use retired logos

DO NOT use retired logos

  DO NOT  use the wordmark MINDBODY without the enso

DO NOT use the wordmark MINDBODY without the enso

  DO NOT  distort the enso

DO NOT distort the enso

  DO NOT  turn the enso on its side

DO NOT turn the enso on its side

  DO NOT  place objects in the enso

DO NOT place objects in the enso

  DO NOT  angle the logo

DO NOT angle the logo

  DO NOT  add effects to the logo

DO NOT add effects to the logo

  DO NOT  modify or recreate the logo in another typeface

DO NOT modify or recreate the logo in another typeface

  DO NOT  stretch or warp the logo

DO NOT stretch or warp the logo

  DO NOT  stack "MINDBODY"

DO NOT stack "MINDBODY"

  DO NOT  reposition elements

DO NOT reposition elements

  DO NOT  use unapproved color applications

DO NOT use unapproved color applications

  DO NOT  use on busy backgrounds

DO NOT use on busy backgrounds

  DO NOT  use the 2 color logo against a solid color background

DO NOT use the 2 color logo against a solid color background