Our typeface is a visual expression of the MINDBODY brand voice. Just as we use tone to infuse our words with our voice, we use font, size and style to do the same with our typeface. They reflect how we speak to our customers—in a voice that is encouraging, authentic and human.



Why We Use It

The brand typeface for MINDBODY is Averta. Bringing together features from early European grotesques and American gothics, Kostas Bartokas’ Averta (Greek: ‘αβέρτα’ – to act or speak openly, bluntly or without moderation, without hiding) is a new geometric sans serif family with a simple, yet appealing, personality. The purely geometric rounds, open apertures, and its low contrast strokes manage to express an unmoderated, straightforward tone resulting in a modernist, neutral and friendly typeface.

When We Use It

Averta is used in all print and digital applications. Averta Regular is used for all body copy and Averta Semi-Bold is used for headlines.