Why We Use It
The brand typeface for MINDBODY is Averta. Bringing together features from early European grotesques and American gothics, Kostas Bartokas’ Averta (Greek: ‘αβέρτα’ – to act or speak openly, bluntly or without moderation, without hiding) is a new geometric sans serif family with a simple, yet appealing, personality. The purely geometric rounds, open apertures, and its low contrast strokes manage to express an unmoderated, straightforward tone resulting in a modernist, neutral and friendly typeface.
When We Use It
Averta is used in all print and digital applications. Averta Regular is used for all body copy and Averta Semi-Bold is used for headlines.