Typefaces

Our typefaces are a visual expression of the MINDBODY brand voice. Just as we use tone to infuse our words with our voice, we use font, size and style to do the same with our typefaces. They reflect how we speak to our customers—in a voice that is encouraging, authentic and human.

 
 
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Why We Use It

Lato is welcoming. With its large, open apertures and round, soft lines, Lato is approachable and warm. It speaks to the radiance present in our lifestyle brand. We also use Lato because of the contemporary feel of this somewhat recently-designed font.

When We Use It

We use Lato for print, web and mobile products that are consumer-facing. Note that we generally use the light end of Lato (hairline, thin and regular).

Download Lato

 
 
 
 

Why We Use It

Meaning “future” in French, Avenir is modern and minimal. But like our brand voice, it’s beautifully human. With its flat apexes and short ascenders, it evokes a sense of humbleness and sincerity. We also use Avenir Next because of the versatility of its weights.

When We Use It

We use Avenir Next mostly for print since there are many options for heavier weights.

Download Avenir
 

Why We Use It

Proforma is a new interpretation of an old style. With its wedge-shaped serifs, Proforma is contemporary yet elegant. We use it because it reflects our roots and experience, while looking towards the future. Proforma is also readable and inclusive, like our brand voice.

When We Use It

We use Proforma when we want to add variety to our designs, and often in print materials and PowerPoint presentations.

Download Proforma